Brand Safety Feed
A contextual brand-suitability scorer that judges each feed item against an advertiser's own versioned policy, returning a category, an exclusion flag, and a confidence for routing borderline items to review.
- Published by
- Community
- Author
- Adguard Labs
- Last verified
- Oct 2026
- Languages
- TypeScript
- Capabilities
- Open sourceRequires API key
Highlights
- Scores against an advertiser's own versioned policy instead of one universal harm taxonomy.
- Logs the policy version with every decision so a later review can explain an exclusion.
- Keeps keyword and domain blocklists as the first deterministic pass, catching context after.
- Batches items as parallel questions so the running cost tracks input tokens.
Watch out
It is a contextual layer that complements, not replaces, blocklists and human review; a policy edit should be evaluated on the bundled labelled feed before it reaches live inventory.
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